Toronto researcher finds strong patterns of personality traits across neighborhoods
October 27, 2009 at 4:35 pm | Posted in creative class, data, neighborhoods, personality, what to read | 1 Comment
Are Chicago’s South Siders more agreeable than their North Side neighbors? In which neighborhoods are Chicagoans most open to new experiences? University of Toronto’s Kevin Stolarick has taken personality data from a study of more than 2,500 Chicagoans who took “The Big Five Personality Test” and mapped the data onto Chicago neighborhoods. The data reveal strong patterns across neighborhoods. For example, people who see themselves as extroverted appear to cluster on the South Side; those with higher neurotic scores, on the far North Side. Stolarick works in Richard Florida’s Martin Prosperity Institute, which has seen controversy in recent months. See articles Chicago Tribune and Chicago Redeye.
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