Neighborhood patterns of Netflix rentals
January 9, 2010 at 1:31 pm | Posted in amenities, consumption, geography, NYT, personality, scenes, what to read | 1 CommentThe New York Times has an excellent interactive feature on the distribution of 2009 rentals of particular films across neighborhoods, for New York, Chicago, Boston, D.C., Los Angeles, Atlanta, and a few other cities. For example, in the Hyde Park zip code (site of the University of Chicago), the most rented film in 2009 was Slumdog Millionaire. Yet in 3 of the South Side zip codes that surround it, the most rented film was Tyler Perry’s The Family that Preys. MadMen Season 1 made the top 50 in many of the zip codes in Manhattan and in those sections of Brooklyn nearest Manhattan; it was virtually absent in the rest of the metropolitan area. Relationship to Terry Clark’s amenity-based scenes indexes? To the neighborhood distribution of personality types? Long live the spatial sociology of consumption….
Toronto researcher finds strong patterns of personality traits across neighborhoods
October 27, 2009 at 4:35 pm | Posted in creative class, data, neighborhoods, personality, what to read | 1 Comment
Are Chicago’s South Siders more agreeable than their North Side neighbors? In which neighborhoods are Chicagoans most open to new experiences? University of Toronto’s Kevin Stolarick has taken personality data from a study of more than 2,500 Chicagoans who took “The Big Five Personality Test” and mapped the data onto Chicago neighborhoods. The data reveal strong patterns across neighborhoods. For example, people who see themselves as extroverted appear to cluster on the South Side; those with higher neurotic scores, on the far North Side. Stolarick works in Richard Florida’s Martin Prosperity Institute, which has seen controversy in recent months. See articles Chicago Tribune and Chicago Redeye.
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